Yoplait Dairy Crest continues to grow ahead of the whole chilled yogurts and desserts market, at 5.6% per year. The overall market is growing at 2.8% and is worth almost £1.8bn – (IRI 52 w/e 15 July 2006).

These results demonstrate that the Yoplait Dairy Crest‘s strategy of providing both retailers and consumers with strong product offerings, combined with continuous investment and successful new product development, is paying off. This strong growth is against a backdrop of a highly competitive marketplace.

Yoplait Dairy Crest is the UK’s leading manufacturer of childrenÕs chilled yogurts and desserts. Brands such as Petits Filous, Frubes and Wildlife account for over 50% of sales in this market sector. Meanwhile, Yop continues to be a brand leader in the regular (not probiotic) yogurt drink market.

Weight Watchers has been successfully built up and is now the leading diet brand of chilled yogurts and desserts.

The CYD market is a very exciting and challenging one, and Yoplait Dairy Crest prides itself on product innovation. The company is confident that its strategy, which incorporates new product development, strong marketing and most importantly supplying nutritious, tasty yogurts, fromage frais and desserts, will continue to pay off and keep it growing ahead of the market.